The Brief
Develop a dynamic design sequence for a :10s in-store promo that creatively features a specific NIKE shoe and celebrates the product’s relevance to its related sport. The promo is targeted for an audience of aspiring athletes 14-65 with a tone that is exciting, active, energetic, and striving for excellence.
The Concept
Beat the odds with Nike’s high functioning materials that exceed expectations.
A mathematical approach to the precise engineering behind the shoe.
A mathematical approach to the precise engineering behind the shoe.
Value Sketches
